Established in 1067, Minsk is the capital and largest city of the Republic of Belarus with nearly 2 million people — about 20 percent of the population of the country. Minsk is “a modern, dynamic city, the largest transport and logistics center, a cultural and scientific center of the country” with high education standards, positive diversity, clean and green (as in parks and stuff), and mostly as a city on the rise. Minsk does not have a particular culture or tradition of its own.” Commissioned by the city’s tourist information agency, INSTID’s task was to “help improve international recognition of Minsk to help it attract foreign investment, visitors, and talent” and “help residents feel proud of Minsk and develop a unique city culture based on their distinct character, and create a powerful platform for city’s future development.” The new identity will begin to be implemented this summer.
